A whitepaper is highly effective when marketing your business. Consumers love all of the facts and data that are in whitepapers. They also love how it justifies their purchase. You love them because they can help bring more business your way. Before you start writing a whitepaper, it’s important you know how to write it. […]
Marketing
Internet or online marketing is growing rapidly and getting your business visible by search engines is importnat. Learn how to market your website and business.
How to Perfect Your Adwords Strategy
When you’re starting out online, Adwords can get you some business right away. It brings you targeted traffic, and when you choose the right keywords, those consumers are more likely to convert. But, before you start spending money on it though; it’s best to have a winning Adwords strategy. It’s All About Keywords It’s also […]
How to Optimize Your Email Marketing
Email marketing is huge right now. That’s obvious when you notice all of the emails you may be receiving from your favorite retail stores. However, just because you have an online business, doesn’t mean you shouldn’t use the same strategy to get your consumers to start making purchases. Not all marketing emails are effective though. […]
How to Write Product Descriptions from Your Customers Perspective
When consumers read a product description, it’s your big chance to really connect with them and make a sale. Think of it just like a salesperson telling someone face-to-face about a product, but instead, it is in written form. And just like a salesperson, you can ruin a sale quickly if you don’t say the […]
How to Use Online Blogs to Brand Yourself
Do you want people to know who you are? Do you want them to remember your business when they are in need of your services and products? It sounds like you want to brand yourself. It’s not as difficult as you think to get people to know you and your business. You can easily do […]
How Color Choices Affect Consumers and Your Conversions
People are attracted to pretty things. As soon as someone sees something pleasing to their eyes, they naturally want to know more about it. This goes for just about everything from entertainment to making a purchase. In fact, 84.7% of consumers say that they buy something because of color. That’s why understanding how colors affect […]
10 Ways You Can Optimize Your Landing Page
A landing page has one goal – to make the visitor take action. By take action I mean provide you with an email address, phone number, or make a purchase. However, designing a landing page can be daunting. I know in my experience, designing a landing page can be tricky. There is a fine line between good […]
How to Optimize Your Website for Conversions
If you have an online business, conversion is your goal. And when you convert more Internet users to customers, you have succeeded! However, doing this doesn’t have to be as difficult as you might think. I certainly thought it was difficult at first. But, all you have to do is make some of the following changes […]
The Top 7 Syndication Sites For Your Content
A great way to achieve more visibility and traffic to your site is with syndication. It’s not as difficult as you might think to get your blog on some of the most popular sites out there today. You just need to know where to put your blog posts, so they will be seen. I wish I […]
How Much Is Your Site Worth?
As we all know, selling websites can be a lucrative business. Believe it or not, some websites have sold for millions of dollars. However, it’s important to keep in mind that while this isn’t common, it is possible. Whether you’re trying to build a website to sell in the future or already have an existing website […]