If you have an online business, conversion is your goal. And when you convert more Internet users to customers, you have succeeded!
However, doing this doesn’t have to be as difficult as you might think. I certainly thought it was difficult at first. But, all you have to do is make some of the following changes to your website to fully optimize it.
What It Means to Convert
If you’re looking for improved conversion rates, you likely want people to buy a product or service or do something else like signup for a newsletter or request additional information. That’s an action you need web visitors to take, and when they take it, they are considered converted.
Tips to Increase Conversions
Website owners have been trying to increase conversions for years. After trying many different ways, they have found what is successful. This success, I now hand over to you in the form of statistics, tips, and techniques.
First off, it is always essential to track and measure what you are doing. This way you can see if you’re actually seeing any improvement, or if you are actually making things worse. I advise using something like Google Analytics with liberal use of tracking codes.
Plus, before you do any of these things, make sure that your content converts as well. By this I mean, what’s in the actual content itself.
Email Marketing Takes the Lead
Most website owners think that when people find a website with a search engine they will be more likely to convert. That is untrue. Search traffic only converts 2.59% of the time according to QuickSprout.
Social media is another way that people find websites, but the conversion is just 0.59%. With these small percentages, you may be wondering if there is anything that produces better conversion rates.
The answer, is email marketing. Yes, emails have a 4.25% conversion rate. What does this mean? You need to focus more on getting web visitors’ email addresses, and then sending out effective emails.
You may want to use some email newsletter services to help you out. Personally, I use an email marketing service to handle a large chunk of my marketing campaign. And why wouldn’t I? Didn’t you see that conversion rate before?
Shipping Rates Matter
- Introduce better shipping rates. Besides setting up email signup forms on your site (like the optimized landing page you should have)
- Offering free shipping is best, but even a discount can make a difference in conversion. Most people will turn away from making a purchase when they see how much shipping costs. Letting web visitors know they will save on shipping by having large text announcing it on your homepage, landing pages, and products/services pages is a good idea.
- Improve your website’s navigation as well. Your web visitors should be able to find the products and services they need quickly. When they land on a page that doesn’t help them, they should see some page suggestions in case those are more of what they need. This is why you should always have a section where it shows people more products or services that relate to the one that they are looking at.
Shopping Cart Changes
The shopping cart is one of the best ways to convert people. When people are considering a purchase, they will add it to their shopping cart. Those items are not bought until they checkout, so the goal is to get them from considering to buying.
- Make it easy to find the cart. People should immediately see the cart on every page. It’s best to have an icon and the text “Shopping Cart” at the top, right corner of the page.
- Don’t make them go through too many pages, when people are checking out. Some people become frustrated with a lot of pages. This is a sure way to drive customers away. There’s also a chance people will decide not to buy something after they’ve had too much time to think about it. That’s why you need to get them to buy quickly, and with a limited number of pages. This way, you don’t risk a changed mind.
- Make it easy for people to make a purchase. The easiest way is to have as many payment options as possible, including PayPal. This way people don’t turn away from their shopping cart because they don’t have their credit card handy. With PayPal, they can simply login to pay.
- Set up an email campaign for people who leave the site without buying the items in their shopping cart. This involves sending an email to those people reminding them they left your site without making a purchase and then invite them back. This is not really a change you need to make to your website, but rather your marketing strategy.
Try these tips to see if they help your site with conversion. You’ll likely see at least a small increase. As you work on your site more, you’ll be able to find out what makes your audience take action.
What have you found to be the more successful in increasing conversion rates? What changes have you made to your site?