When you’re just starting your business, it can be difficult to fund marketing.
With all of the costs in getting everything you need to provide products and services, it’s just not possible for many people to dish out more money.
The good news is that you can do a lot of the marketing yourself with SEO for free!
The following are some of the best ways to optimize your website and all it will cost you is your time.
Meta Titles and Descriptions
You need a meta title and description for each page of your website.
The title and description should have keywords that your visitors will use when searching for your services and products.
It’s a good idea to research the keywords those people are typing into search engine bars before you tackle the meta titles and descriptions for your website. That way you know you are using what your consumers are using.
Each page of your site should have informative text. This helps search engines understand how to rank your website and it helps your visitors know what you are offering.
Make sure the content includes the keywords you are using in your meta titles and descriptions.
A blog is a great way to add more keywords and information to your site. After you’ve added text to all of your pages, consider adding a blog to help your site even more.
Create a Sitemap
Sitemaps help search engines navigate your site, which helps them rank your site for the keywords your consumers are using.
A sitemap has all of your pages on it and how they connect. There are many plugins out there that can automatically create a sitemap for you. Don’t worry; most of them are free.
Build Links to Your Site
Search engines determine the value of your site by how many links you have pointing to it.
These links must come from other authoritative websites that relate to your industry. You will need to try to get these links to help you get your site ranked for the keywords you’ve chosen.
You can build links in many ways, but one of the most common ways is to reach out to webmasters to ask if you can guest post on their blogs, or if you can contribute to their site in some other way.
You can also visit other people’s blogs to comment and join forums where you can eventually post a link to your site.
Establish an Online Presence
One of the biggest SEO factors is your presence online.
You can establish and increase it by using social media. Create accounts on Facebook, Twitter, Google+ and YouTube for your business.
Once you have those, post on them, and then work on building a following. Just as Google looks at how many links you have to your site, it also looks to see how big of a following you have, and how engaging your posts are on social media.
Work hard on your social media because that’s the only way you’ll start to see results.
Set Up Google Webmasters and Analytics
Google Webmasters will help you manage your website according to Google’s standards.
It will alert you to problems on your site such as crawl errors. It’s a good idea to keep an eye on Google Webmasters because problems could quickly decrease the ranking of your website.
Google Analytics will show how your SEO efforts are helping. You should see an increase in traffic as you promote your business and website online with the ways mentioned here.
Now that you know how to optimize your website without spending money, start doing it.
The more you do it, the better the results. When you start making money, you will probably be so busy with your business that you will outsource all of this work.
By that time, the money you spend won’t be so difficult to come up with because you’ll be bringing it in through your site.