Being first on search engine result pages (SERP) is crucial if you wish to develop your business and allow it to grow. Being on the top means that you will get more exposure than your competition and will be able to get a lot more subscribers and followers as well as generate more sales. Google is the most popular search engine today and naturally you want to rank high on it and in order to do this there are certain techniques you will have to employ. Search engine optimization (SEO) is the name for all of these strategies and employing proper SEO will help you rank on Google and get to the number one spot.
Once you do get to the top of the rankings you will have to work very hard to stay there as your competition will probably start doing the same things in order to overtake you. You should also make sure that your web page is well-designed and actually converts your visitors into potential clients, otherwise all of your hard SEO work will go down the drain. So, how to rank on Google?
First of all, if you are just starting out, read our tutorial on choosing a good domain name as it is one of the ranking factors for Google’s algorithms. The next step once you have your website set is to perform proper on-page SEO. This means that you will need to optimize your title and meta tags. You should always include your main keywords at the start of your title tag and include them in your headers. These phrases and keywords should also be inside of the texts on your page, particularly in the first and last paragraph. However, be careful not to include your keywords too many times as this might be considered as spam by Google’s crawlers!
Another important thing to note is that Google loves sites that are updated often and that having a blog on your page will greatly help you present more SEO rich content and have Google crawl your site much more often.
Rank High on Google with Backlinks!
Backlinks from other sites have a huge impact on the rankings of your own websites. These backlinks basically serve as a way to define the subject of your content as well as to increase its reputation. The more backlinks you have from individual root domains with good Google Page Rank the more trustworthy your own website is. This link juice will pass on to your pages and will increase their rank and this is why backlinking is one of the most important parts of SEO!
Link with Proper Anchors
An anchor is the text that is displayed for a hyperlink (usually blue and underlined in browsers) and it is very important to the whole linking process. If you have an auto repair shop in London, a backlink with the anchor “Auto repair London” will serve you much better than something such as “Click here”. However, it is very important that you don’t link to your website with just one sort of anchor text as this might be seen by Google as an attempt to fool their algorithm and might get you penalized. You will agree that spamming and getting punished is not a very effective way to rank on Google.
The best tactic here would be to include a lot of diversity to your linking structure. Include anchors with the keywords you want your website to rank for, but also use your website name as the anchor as well as generic phrases such as: click here, link, follow here, go to our website, visit us here etc.
Experts from SEOMoz claim that is best that no more than 70% of incoming links contain your keyword anchor. You should also note that these keywords should be somewhere on the page that you are linking to, particularly in the title and header tags.
How to Get Backlinks and Rank on Google?
Now that you know how to use your anchors the next question is how to get so many backlinks to your website. Years ago the idea was to get links from link directories and similar websites but these links today have little value due to the fact that there are so many of them and that they are getting filled with spam or paid links which decrease the authority of the website. The best links by Google are certainly “natural links” that comes from websites and blogs related to the niche or industry of your own website.
Some of the best ways to get quality links are:
- Asking webmasters to link to you
- Writing great content that people want to link to
- Making engaging posts that visitors will share via social media
- Submitting articles to article directories (you get to include a link back to your webpage)
- Guest posting (similar to the above method)
With these types of links you can be sure that you will improve your rank on Google!
Writing Quality Content
Good content that offers quality information and a lot of details about a particular subject will often get linked to and shared via social media. This is why a lot of sites that offer insightful tutorials and resources get a lot of link juice. Some of the most popular ways to get this much attention is to create lists (articles such as Top 10 Designer and so on) or tutorials and guides. As for the way you will write your content you should always:
- Create a catchy headline
- Write useful, thorough information
- Includes other media such as pictures, diagrams and/or video
- Include your personal opinion, humorous comments and engage your readers
Guest posting is a powerful SEO technique in which you write content for other websites and get to have your own author box bellow the article. The author box contains some information about you as well as a link back to your own website. The best way to find sites to which you can offer your guest posting services is to search for terms related to your niche and find active blogs. Send emails to webmasters and discus everything with them prior to writing an article.
Webmasters love guests posts as it is a chance for them to get some free, quality content to their blog without having to do anything. You should also try your best when writing a post like this as it is a great chance for your to convert people into your own followers if they actually liked your post.