Best Fashion Website Designs and Industry Trends

The fashion industry is all about design, so naturally the major fashion labels would want to have a great looking website.

A fashion website has to follow certain trends that are popular in the industry and are actually quite logical.

We will go over the key factors that make a fashion website and showcase ten amazing designs that you should learn from and get inspired.

fashion website

Fashion Website Designs And Their Key Factors

  • Large photos of models, clothes, accessories etc. This is quite logical and the main content a fashion website aims to showcase. They don’t want blocks of text on their homepage, they want to showcase their latest collection.
  • Two main color themes: black and white or very, very colorful! Sites in the fashion industry either go for a black and white sort of feel or aim at being very colorful as a sort of eye candy.
  • Minimal content on the homepage. As explained above, they want to showcase their collection with large photos (or videos for that matter). Only fashions news websites and blogs have a lot of content.
  • Responsive design. In this day and age, responsive design is crucial for the new influx of mobile users. This is especially important for fashion sites as lots of users will be shopping or browsing their fashion interests on mobile.

10 Amazing Fashion Website Designs

Let us start the list then!

1. Ralph Lauren

fashion website designThis designer’s website is quite simple and user friendly, but showcases and presents his latest work in the best possible way. What you can learn from this design is the power of simplicity and minimalism.

2. Ralph Lauren Rugby

ralph lauren fashion website designThis design for his Rugby collection is quite different and has both a vintage and grungy feel, with a lot of nice colors. From this design you can learn the importance of thinking outside the box. Also, it is very user friendly.

3. Asos

This company changes their website design quite often, but the concept is always the same – black and white. The use some colors to brake the b&w feel, but it mores serves as compliment to actual feel of gray. A good example of this is the cyan blue in the snapshot we included.

4. Calvin Klein 

Minimalism at its finest right there! The CK fashion website only cares about the products they are promoting and there is no other real design that the user should care about.

5. Victoria’s Secret

sexy fashion website designIf women like visiting the CK fashion website, then this is the site men will enjoy very much! Jokes aside, they also change their design quite often, but always use vivid colors that attract a lot of attention: deep blue, bright pink etc.

6. Elle Magazine

fashion magazine website designQuite different from the other websites listed here since it want to feature more content and in a news style report. They still keep to the industry trends, however.

7. Kineda 

Probably one of the best fashion website designs in this showcase. Very elegant and trendy. What you can especially learn from this design is the perfect use of vector illustrations.

8. The Cut

The lessons you can learn from this fashion website/blog are more technical. The UI is great, the content is showcased perfectly and the ads are displayed without braking the general design. Oh, and a lovely logo!

9. Lucky Brand

Vintage, wonderful design is what the Lucky Brand’s website is made from. They often change their design so it goes along with the theme of the collection they are promoting which is a good tip.

10. Louis Vuitton

It is a shame most designers can’t make these types of websites without resorting to the use of Adobe Flash. The design is really nice!


Hopefully, this top ten list of fashion website designs has inspired you for the creation of your own great fashion site. Or perhaps, we’ve led you to your next favorite blog.

Regardless, the designs seen here can be the source of inspiration regardless of whatever website you may create.

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2 thoughts on “Best Fashion Website Designs and Industry Trends

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