A while back I wrote about why you should secure your name and URL on social media sites. Today, I’m going to list what social networking accounts you should setup.
There are hundreds of social sharing / media / bookmarking sites out there, and most are popular to a certain extent. However, there’s no way you can actually manage a successful social media strategy on all of them, so it’s best to narrow your focus to the Big Three, and then those that are specific to your site’s content.
As you can see, there are many social media sites out there. However, I’m not going to suggest you go register 100 new accounts. In fact, I actually discourage it. Trust me, there’s no way you can manage that many social media accounts successfully. Therefore, the best advice is to start with the most popular and focus strictly on building your presence with the Big Three players, namely Twitter, Facebook, and Google Plus+.
In my opinion, every site must have those three accounts. All the others are optional and subject to your website content. Of course, if your site deals with a specific subject matter or media format, then you’ll want to focus your energy on such. For example, if you expect to use a large amount of video posts, then I would recommend YouTube, Vimeo, and DailyMotion. If you are a designer, then you should focus on DeviantArt, Dribbble, and Forrest. For the average blogger or news site, the Big Three will be more than sufficient. But here are my recommendations for new and existing sites:
Email – You’ll want to secure your name on these email providers as they are used in conjunction with their other services.
- Gmail – you’ll need a Gmail account to setup your YouTube, Google Plus+, and Picasa accounts.
- Yahoo – you’ll need a Yahoo account to setup your Flickr account.
Must-Have Social Media Accounts
Video (regardless of whether you’ll use video on your site)
Image / Photography
A Few More for Good Measure:
I’m sure there are folks who will comment that I have missed some important names, however these outlets control most of the traffic on the web and are plenty to keep most users busy.
Let me know if you think I missed a critical social networking site? What other sites would you have included?