The saying, if you build it they will come, does not apply to websites. While it is possible to receive some traffic even if you don’t market your website, you won’t find it a very successful means to do so. The only way to achieve consistent and deliberate success with an online business is to market it. The following are some of the best ways to bring more traffic to your website, which can convert to more revenue if you have monetized it appropriately.
Market Your Website via Keyword Optimization
The first thing you need to do is research keywords your consumers are using to find your services or products. These keywords are what they are using on search engines such as Google and Bing. You can do research with Google’s Keyword Planner, Wordtracker, or WordStream.
Once you have keywords, you need to use them on your site. You can put them in the meta title, meta description and tags for your pages and blog posts. You can also put them in the content you publish.
Using keywords helps search engines understand the audience that can most benefit from your site. If you have high quality content along with keywords used throughout, your site has a better chance of ranking well on search engine results pages.
Beware: Do not overuse keywords. Search engines can penalize you for spamming if you use too many keywords. As long as you use the words naturally in your content, you should be okay.
Publish Content Regularly
Fresh, original content is crucial to online marketing success and one of the best ways to market your website. Having a blog where you publish articles daily or multiple times a week is best. The more articles you have on your site using keywords your consumers are using, the more traffic you’ll receive.
Publishing blog posts to rank on search engine results pages is not the only reason to do it. When you offer free knowledge to your consumers, they appreciate it. This increases trust and improves your brand awareness when they share it with their social media followers. However, if you do plan to publish content regularly make sure you take the time to figure out when the best time to publish content is. To some, this is considered a science but at the very least you should be looking to maximize your efforts and reach as many people as possible by publishing at the best time.
Pay Per Click (PPC)
Pay Per Click (PPC) is a great way to get started with the marketing of your website. You can purchase ad space from Google Adwords and only pay when someone clicks on your ad. Your ad is featured when people use keywords that have to do with your services and products. These are the ads that you see on the top of the search engine results pages.
The benefit of PPC is that it delivers targeted traffic. Since these ads are displayed to people who are searching for something related to what you offer, you are only bringing in people who are already interested in your services and products.
Facebook and Twitter Ads
Billions of people are on social media every day. This means your audience is on it. You need to market your business on these social networks, so people know what you’re selling. Facebook and Twitter ads are the best ways to do that. The cost has increased over the last few months, but that’s because it is effective. If you have money in your advertising budget, you should try to allocate a certain amount to go towards social media ads.
Speaking of social media, you should be active on Twitter, Facebook, Google+ and Pinterest. Having a Twitter account, Facebook business page, Google+ business page, and Pinterest account can help you grow a community of consumers who may buy from you. Be consistent with social media marketing to make it work for you. This means you should try to secure your name on social media sites to establish branding.
Watching videos online has increased in popularity. Many people watch more videos online than they watch television. This is why you should be publishing videos on YouTube. Videos should be high quality, but they can be any type of video from slideshows to infomercials.
Many people believe email marketing is dead, but it’s not. Email Marketing Research finds that people are more likely to buy from a business when they receive an email about a sale or new product or service. You’ll need an email list to start email marketing. You can do this by putting a sign up form on your website. You can also ask current customers to sign up to be on the list. Some marketers use social media to collect email addresses by holding contests. We even have our own basic email marketing tips for you to check out.
As you can see, there are many ways to market your online newspaper. Start with search engine optimization, blogging and PPC, and then move on to ads, social media, and email marketing. With everything you do, you’ll be steadily bringing in more traffic that could be in more revenue.
What are some ways you have found to market your website or online newspaper effectively? Which ones work best? Let us know in the comments below.