In part 1 of How to Get into Google News, we explained exactly how to meet all the technical requirements and went of the basics of everything else. We also saw some of the benefits and how you can use your membership in Google News to boost your traffic and revenue. But, now it is time to learn about the other requirements that you need to fulfill in order to be accepted. It is time to finish answering the question on how to get into Google news.
Show Some Personality And Good Character
Your website will be reviewed by real people and not just by some robots. You should have a strong and clearly visible About Us page that really stands out and shows the history of your website. If it has been around for several years then there is a lot to write about. If you have awards you won or have been nominated for then make sure you clearly state that your are proud of that as it will give you more authority in the eyes of the review team.
Please note that sites that are not at least 6 months old should not even bother applying and that those that do get into Google News are a few years of age on average. Still, it never hurts to apply.
The Page For Your Authors
Huffington Post makes sure they list all their authors and staff, but this format, for example, would not be viewed as the best one in the eyes of the Google staff. A much better example is the job the Chicago Tribune did on their editors page. So as you can see, including the names and emails of the writers is a great step. If you can include some physical telephone numbers then that would also be great. If you have a small number of writers then you can even include their photo and a few words about them. It will make you (and them) look very professional and raise your chances of getting into Google News.
It is expected of your writers to produce high quality content that is original (unique) and you can use tools such as CopyScape to check on your writers from time to time to make sure they are not perhaps abusing your trust. You can also use the tool to find competition that may be using your articles without linking back to you.
Good Design and SEO
Just as they would review you if you were applying for an AdSense account, the Google News team will look at your website as a whole. A bad design can cost you a lot of money that you could have earned if you got accepted but didn’t because of some of the following factors that make a design bad:
- Free templates.
- HTML and CSS which is not validated. Use the free validator to check your pages.
- Adobe Flash. Often used for banners and is sometimes acceptable, but try not to overdue it.
Make sure you are already well ranked on Google and have a solid number of daily visitors and subscribed readers. You should also consider social media integration to boost your sites traffic.
Did you compete everything from the checklist in part 1? Well, then it is time to apply for Google News! If you get rejected do not worry it happens all the time. You will be able to apply again after some time. Use that time to think about what you did wrong and fix it.