One of your goals online is to show people how knowledgeable you are about your industry. When people realize how much you know, they will be more likely to trust you. This is especially important if these people plan on making purchases from you.
Knowledge in your industry leads to authority. When you show how much knowledge you have by publishing high quality content, you build your authority.
What Happens When You Publish High Quality Content
When you have valuable articles on your site, people will be able to learn from it. They will appreciate the time you took to teach them, so they will pay you back by purchasing from you or sharing your content.
As more people find your knowledge, you will start to see a following. People will want more from you. You end up being a leader because they are looking to you to help them. This is quite an honor.
What you need to remember about building authority is that you must give readers what they want and need, and continue to do it. If you don’t answer people’s questions or give them solutions to their problems, they will not turn to you. They will stop turning to you if you stop giving them the information they want and need too. Always keep your audience in mind as you add content to your site. The more you can deliver, the more people will see you as the guru for your industry.
Build Authority with Google Authorship
Google authorship is something that the search engine implemented to determine how authoritative authors are online. Millions of pieces of content are published every day, but they are not all valuable. The only ones that mean anything are the ones that provide accurate, detailed information people can use.
Google wanted to find a way to determine which authors produce content it should rank higher on search engine results pages. Google Authorship is the way they are doing it. When authors produce content that’s considered high quality by Google, they receive recognition from the search engine. The more content these author produce, the more authority they end up with in their industry online.
You need to start building authority with Google authorship today. It has been around for a couple of years now, and is only getting more and more important online.
All you have to do is set up a Google+ account. In your profile, you will find a section on the bottom right of your profile that shows where you are contributor. Edit that section to include a link to where you contribute content.
Copy your Google+ link and use it in your Google Authorship plugin for your WordPress site. There are a few different plugins you can use for this purpose:
Once you set up the plugin, you need to test it out. You can use Google’s Structured Data Testing Tool. Sign in with your Google account and then input the URL of your content. It will tell you if there are any problems with your Google Authorship.
From this point, all you have to do is generate high quality content according to Google’s standards. What are they?
- Content should provide detailed information Internet users can use.
- You should reference any facts or statistics.
- The content should be broken up with subheaders and bullets to make it easy to read.
- It should be engaging.
- People should want to link to your content because it’s valuable.
For more information on what Google wants from your website, check out the article Steps to a Google-friendly site.
Start Building Authority Today
You now know how important it is to produce content that gives people what they need and want. It builds authority in your industry, which makes you a leader people want to follow. The more people that follow you, the more likely they will want to buy from you. As you generate great content, be sure you’re receiving Google Authorship recognition. It’s your way for Google to rank your content higher on search engine results pages, so more people will see it.
The process of building authority online can be slow, but as you publish articles week after week, you’ll start to see how you’re approaching expert status. Don’t give up. Just keep generating content and soon, you’ll see more acclaim from them and an increase in online revenue.