How to Use LinkedIn to Drive Traffic to Your Website

LinkedIn is an excellent way to drive traffic to your blog.

It’s perfect for those of you who have a target audience of entrepreneurs, professionals, and small business owners.

That’s what the social network is made up of, so it’s where you’ll find many of your consumers.

This means it’s basically a gold mine.

In this article I will teach you how to use LinkedIn to drive traffic to your website.

driving-in-car - how to use linkedin to drive traffic to your website

Set Up Your Profile

The first step is to start working on your LinkedIn profile. Be sure to set yours up appropriately, each profession has slightly different nuances.

You need to have a professional photo for the image. Complete the profile completely. Include everything possible about yourself and all of your achievements.

This is your chance to show people how great you are, so don’t shortchange yourself.

Make Connections

After setting up your profile, start to make connections. You can use the search engine on the social network to find people who have interest in your business. When you find some people, click on the connection button.

When people accept your connections, message them to establish a relationship. Find out what they are working on, and see if you can help them in any way. This is networking and it’s what will lead you to people learning more about you on LinkedIn and your website.

linkedin-connections-web

Post Links to Your Site

Just like with other social networks, you can post on your feed. This is where you can tell your connections what you’ve been doing and post links to your website.

People want to find good information quickly and easily, so keep that in mind when you’re creating content and sharing it on LinkedIn.

Join Groups

Groups are great on LinkedIn.

There are many you can join, so jump into a few of them. Introduce yourself, answer questions, and pose yourself as an expert. You will soon see that people will respond favorably to you. They will like your posts, comment on them, and may even follow your links.

This is when you can start to post links to your content on your site. Use a teaser to get more people to click on the link. The more involved you become in groups, the more people will be interested in the information you provide.

relationship economics

Start a Group

After you become comfortable with groups, start your own. You are the leader of your group, so you can provide the support and guidance people need.

You can also recommend your own content. Usually, people see you as an authority already, so they click on the links you post to your website.

Create a LinkedIn Business Page

LinkedIn is like Facebook in which you can have a business page that is different from your main one.

This is strictly for people who have a business and want to promote it on LinkedIn. You will be able to post on the page, and people can follow your page. This is just another way to increase your visibility and send people to your site.

Tip: Market your business page on your main feed to get people to follow your page.

Be Active and Engage with Connections

Once you set everything up on LinkedIn, all you have to do is keep it up. Be active on the social network and engage with your connections.

Don’t just post about your website because people will quickly learn to ignore your posts.

Keep in mind that it’s a social network, so you have to be social. Establish and build relationships with people and soon you’ll see a great increase in traffic from LinkedIn.

Charlie

Charlie Patel is a world traveler, WordPress geek, serial entrepreneur, & consultant to big-shots in the corporate world and on the web. Otherwise, he's just planning the next trip or in some far-away land. He runs WPsite.net (this awesome site!).

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