A great way to achieve more visibility and traffic to your site is with syndication.
It’s not as difficult as you might think to get your blog on some of the most popular sites out there today. You just need to know where to put your blog posts, so they will be seen.
I wish I had known about these syndication services when I first started my site years ago.
Increasing my visibility and traffic is a problem I knew all too well at the start.
What is a syndication site anyway?
Syndication sites will, in a sense, advertise your blog posts. With many more people seeing them, you will start to receive more traffic and acclaim.
However, I advise you to make sure you’re using the best syndication sites, this can make a big difference. The following are some of the most popular ones you should consider using.
Outbrain is in the lead as being the best syndication site available today. Blog posts will be seen by thousands of publishers making it possible that one of the more popular ones will pick up your post.
They have a decent cost per click and cost per visitors at about $0.25 to $0.50 per click. This is much lower than some of the other syndication sites and with Outbrain being the most popular, you can get a great return on investment.
Taboola is starting to focus on video marketing content more than blog posts now. Although, it will take text as well. The site will take the content you want syndicated and feature it on its site and push it to outlets that it believes will have the most success.
The Zemanta syndication site is similar to Outbrain. All you have to do is give the site your blog post’s URL and the title, and the system will analyze it to present it to publishers in your industry.
Keep in mind that using syndication sites does not get you link juice. You are simply sharing the no follow URLs to gain traffic and recognition.
Simple Reach syndication is different from Outbrain and Zemanta. This one looks through your blog to find the posts that have the possibility of being the most popular. It will then promote those posts. To find out which ones to choose from your blog, it crawls social networks such as Twitter and Facebook to see which posts receive the most likes and shares.
nRelate started out as a WordPress plugin and it’s now being used on many well-known sites such as CBS News and ZDNet. This tool will find blog posts related to the topic of a piece of content and feature it below in a section that shows readers what else they might like to read.
When your blog post is featured in this section, you have more of a chance of getting new readers to your blog from major news sites.
This tool, LinkWithin, is much like nRelate, but it uses attractive thumbnail images. The images are high quality ones, which will get more people to click on them. While this tool is only being used on blogs to show older content, the site is going to be opening up their tool on a larger scale soon.
It will soon be featuring blog posts from other sites for syndication purposes. It will likely run a lot like nRelate and the other syndication sites. It’s a good idea to keep your eye on this one for when this change happens.
The ARC syndication site works a lot like a press release service. When you enter your blog’s URL, it will push it onto sites, social networks, and other blogs related to your niche. Your content will be posted on other people’s sites, but don’t worry about the duplicate content penalization because there will be a link to the original and the links are no follow.
As you can see, there are many sites to syndicate content and get in front of the eyes of publishers that can send your blog to the next level.
Your great content may just get featured on Business Insider, USA Today, or some of the other major news sites. The possibility of getting on these sites is worth your time in getting your blog posts set up with syndication sites.
Have you ever used these top syndication sites before? What’s your experience with them? Any success stories? Which of these work best?