How to Optimize Your Email Marketing

Email marketing is huge right now.

That’s obvious when you notice all of the emails you may be receiving from your favorite retail stores.

However, just because you have an online business, doesn’t mean you shouldn’t use the same strategy to get your consumers to start making purchases.

Not all marketing emails are effective though. Actually, most of them probably aren’t. There are certain things you need to know before you send out emails to your consumers.

It’s what will help you see the results in email marketing.

Computer top down - how to optimize your email marketing

Email Marketing – Big, Flashy, and Responsive

People do not want to read long blocks of text in email.

They want to look at an email, get the gist of what it’s about and then decide quickly if they want to spend any more time on it. That’s why your email to consumers has to be big, flashy and responsive.

Big means that the background is solid with big font.

If you have a sale, put the percentage off in big numbers font. Make it flashy by making sure the background is darker than the color of the font. Dark colors in the background and a white or yellow colored font works perfectly.

Responsive means that your email design works on mobile devices.

Most people will open your email on a smartphone, tablet, iPhone, or iPad first. People will hit the delete button in a second if they can’t see the message of your email correctly.

Subject Lines Matter

The subject line makes all the difference in whether someone will open the email.

Give people the big news in the subject line because that will be incentive enough to open it. Are you having a BOGO sale?

Tell consumers about it in the subject line first with “BOGO on all sweaters!”

Those interested in sweaters will open the email immediately. People who aren’t interested will simply delete it. That’s okay because that’s why you need to vary your emails.

Schedule Emails While Keeping Consumers Desires in Mind

If consumers don’t want sweaters, they may want boots. Consider that when you start sending regular emails.

Vary the products when you are sending emails, so you can reach as many consumers as possible.

If you’re using some form of email marketing automation, be sure you have set it up intelligently. Marketing automation can backfire if you don’t take the time to set it up properly so that you don’t come across spammy.

Watch for Spam Words

Using spam words in your email will lower the reach of your emails because they will be caught by spam blockers. And will also just look spammy to anyone that reads the email.

Most email campaign programs have a spam checker in them to let you know how likely your emails will be caught by spam blockers.

For example, I use MailChimp and their spam checker does a great job.

Make adjustments to your emails before sending them out. If you don’t have a spam checker with your program, try to stay away from these words:

  • As seen on
  • Buy
  • Clearance
  • Buy direct
  • Shopper
  • Meet singles
  • Earn $
  • Earn extra cash
  • Affordable
  • Cheap
  • Fast cash
  • Hidden charges
  • Insurance
  • Lowest price
  • Money back
  • No cost
  • No fees
  • Income
  • Big bucks
  • Bargain
  • Loans
  • Free

You can find a larger list on HubSpot, and it’s a good idea to review them before you start setting up your emails.

Make Emails Clickable

Don’t make consumers search for where they should click. Make the entire email clickable.

This can be to your site’s homepage or to a product you’re featuring in the email.

It doesn’t matter where it goes, as long as it takes consumers to where they believe they need to go to get what the email is promoting.

Make Email Marketing Work for You

Email marketing is one of the most effective forms of promoting your business online.

Use it regularly to keep your consumers close to you and informed of what you have on your site and specials you are holding. Keep the suggestions here in mind as you’re creating your emails, so you’ll have the best chance of getting clicks and conversions.

Conclusion

Hopefully, now you have some nuggets of wisdom on how to optimize your email marketing campaigns.

For more information, be sure to check out our 20 basic email marketing tips as well.

Let us know in the comments below what has worked for your email campaigns. What has been the most effective means of optimization?

Charlie

Charlie Patel is a world traveler, WordPress geek, serial entrepreneur, & consultant to big-shots in the corporate world and on the web. Otherwise, he's just planning the next trip or in some far-away land. He runs WPsite.net (this awesome site!).

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