How to choose the right niche for your blog

Blogging has evolved as a profitable activity on the Internet. The bloggers’ community adds many bloggers every day. Lots of people start their blog and market it to the world for profits. Money making with blogging is not a kid’s stuff. It requires a hard passion and hundreds of hours for success. Choosing a niche may be your first step before starting a blog.


The focus on the niche would be so important because it is all you will be going to discuss and write about in the next few months or even years. A niche blog is good for several reasons. Perhaps you are starting a blog for providing tutorials, guidelines and suggestions. However, it is important to choose the topic in which you are going to provide it.

Here are some criteria you should know about when choosing a niche for your blog:

Niche popularity

There are lots of topics on the Internet on which people spend time for reading blogs on. You may know the popularity of Android and Apple devices, business ideas, travel and luxury, lifestyle, and several other niches. With more popularity, the more competition will be there. It is hard to choose a niche in which you won’t have a competition at all. Based on the competition level, you may choose a low competition niche. If you are going to choose a niche with high competition, you may need to spend more money for marketing your blog and make it popular.

Your knowledge and inclination

When you are going to write your blog posts yourself, you will need a detailed knowledge and quick research skills for writing them. For example, if you are a commerce student, you may like to start a blog with accounting niche.

The person, who is going to run the blog, should be well knowledgeable about the depth of that niche and should be able to talk about anything related materials.
If you are trying a completely new niche, spend some hours or perhaps days for gathering the information about it. Know the people who are already running blogs with similar niche. If possible, conduct an interview of famous people in your niche and know their views and ideas about running a blog with that particular niche.
If you are not planning to write posts by yourself, you may go for hiring expert people like freelance writers.

Niche Profitability

Ok done! You got a bright niche to work on. The next thing you need to find out is how profitable it is to focus on that niche. You may need to conduct several research for calculating the profitability.

First of all, find the related keywords using Google keyword tool and look at the number of searches performed for those keywords. After that, make a list of popular blogs and collect data like page rank, monthly page visits, etc. about them.

Once you start a blog, there are lots of post launch tasks to do. You may need to market your blog on the Internet to get more visitors. For now, you have the information about choosing the perfect niche. So, get a profitable niche, and head on for launching your blog.

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