Best Tools for A/B Split Testing

If you aren’t doing A/B split testing, you should be doing it.

It’s the best way to figure out if you should make a change to your site that will bring in more traffic and revenue.

With WordPress, it’s easy, so “A/B testing is too difficult” cannot be an excuse.

The following WordPress plugins for A/B testing are some of the best available today.

Google Content Experiments

This plugin is great because it links to Google Analytics. When you install it, you will be ready to go with it almost immediately.

What’s unique about this plugin is that it does a little more than just A/B. It does A/B/n, which means you can have up to 10 different pages to test against one another.

Ten different pages to see which one performs the best is awesome. What’s even better is that this plugin is free.

However, I do need to note that though this plugin is free, it has not been updated since the end of 2013. There are also reports that there is little to no support for this plugin.

It seems you may not be able to get help if you need it.

However, this plugin is FREE so it’s not much of a loss if it doesn’t work out for you.

Google-Content-Experiments - best tools for a/b testing

Nelio AB Testing

What if you have been doing A/B testing for a while, and so you don’t really need ten different pages to compare against each other?

What if you just need more information on the pages you are comparing? For example, you may need Heatmaps.

Well, Nelio AB Testing is perfect for you then. You can use this plugin easily from your WordPress dashboard. Everything you need to know about the effectiveness of your pages is found in one easy place.

This plugin comes with a free trial. If you want to keep using it, you’ll have to pay monthly.

Nelio-AB-Testing - best tools for a/b testing

Optimizely

Optimizely is extensive without getting too technical. Advanced and novice WordPress users can utilize this plugin. With every membership, you will be able to:

  • Run limitless experiments
  • Track goals
  • View reports
  • Edit HTML/Javascript
  • Test multiple pages
  • Test between browsers
  • Use geotargeting

All of these features and many more of them come at a price. Packages start around $17 and can go way over $300 depending on what you need.

However, for now at least, Optimizely is offering a starter package for free. This is a full package and not just a trial. Find it here.

Optimizely--Make-every-experience-count - best tools for a/b testing

Marketing Optimizer for WordPress

The developer of this plugin cares about its users. You can tell by the number of updates he has released. The latest update includes many more features, especially those that help with content. Some of the features most people are happy about are:

  • Tracking of WordPress pages
  • Landing page testing
  • Landing page templates
  • Increases in page loads
  • Improved cache compatibilities
  • Testing results all in one place

This plugin can be used by beginners with some technical knowledge. Advanced A/B testers will love this plugin.

Marketing-Optimizer - best tools for a/b testing

AB Press Optimizer

This is a no-nonsense WordPress plugin for A/B testing. You don’t even have to place a code anywhere. When it’s integrated into WordPress, it’s ready to go.

You can use it to test everything from elements to posts and pages. You can see all of the results on the dashboard. There is a yearly cost, but the lowest price is around $40.

AB-Press-Optimizer - best tools for a/b testing

Split Test Dynamo

This plugin for a WordPress site will test content and templates. You can also use it on any page or post on your site. All you need to do to start testing is click a button. It’s really that easy.

Some people may not like it because it doesn’t have as many of the features as others have, but it’s great for people who just want to test pages and posts.

Split-Test-Dynamo - best tools for a/b testing

How to Pick Just One

Everyone is different. Some people want more, and some people want less.

Start with the one above that sounds like what you want and need. Test it out, and if you like it, stick with it. If the one you choose leaves you wishing for more, try another one.

Keep trying them until you find one that gives you everything you want from a A/B testing WordPress plugin.

Charlie

Charlie Patel is a world traveler, WordPress geek, serial entrepreneur, & consultant to big-shots in the corporate world and on the web. Otherwise, he's just planning the next trip or in some far-away land. He runs WPsite.net (this awesome site!).

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