Best Fashion Website Designs and Industry Trends
The fashion industry is all about design, so naturally the major fashion labels would want to have a great looking website. A fashion website has to follow certain trends that are popular in the industry and are actually quite logical. We will go over the key factors that make a fashion website and showcase ten amazing designs that you should learn from and get inspired.
Fashion Website Designs And Their Key Factors
- Large photos of models, clothes, accessories etc. This is quite logical and the main content a fashion website aims to showcase. They don’t want blocks of text on their homepage, they want to showcase their latest collection.
- Two main color themes: black and white or very, very colorful! Sites in the fashion industry either go for a black and white sort of feel or aim at being very colorful as a sort of eye candy.
- Minimal content on the homepage. As explained above, they want to showcase their collection with large photos (or videos for that matter). Only fashions news websites and blogs have a lot of content.
10 Amazing Fashion Website Designs
Let us start the list then!
1. Ralph Lauren
This designer’s website is quite simple and user friendly, but showcases and presents his latest work in the best possible way. What you can learn from this design is the power of simplicity and minimalism.
This design for his Rugby collection is quite different and has both a vintage and grungy feel, with a lot of nice colors. From this design you can learn the importance of thinking outside the box. Also, it is very user friendly.
This company changes their website design quite often, but the concept is always the same – black and white. The use some colors to brake the b&w feel, but it mores serves as compliment to actual feel of gray. A good example of this is the cyan blue in the snapshot we included.
4. Calvin Klein
If women like visiting the CK fashion website, then this is the site men will enjoy very much! Jokes aside, they also change their design quite often, but always use vivid colors that attract a lot of attention: deep blue, bright pink etc.
Probably one of the best fashion website designs in this showcase. Very elegant and trendy. What you can especially learn from this design is the perfect use of vector illustrations.
8. The Cut
The lessons you can learn from this fashion website/blog are more technical. The UI is great, the content is showcased perfectly and the ads are displayed without braking the general design. Oh, and a lovely logo!