Guest blogging is contributing an article to a blog other than your own.
Over the years, many people have heard that it has many benefits, but most of them do not know exactly what it can do for them.
That’s why I feel it’s important to outline a few of those benefits here.
Most, if not all, people can benefit from guest blogging. The following are the biggest advantages.
Exposure to New Audience
When a blog has many followers, you will gain exposure.
Your contribution will be read by those followers, and they will learn about you from your byline. Usually, blog owners will allow you to include your name, website address and a brief statement about who you are and what you do online.
Putting this information out in front of eyes who don’t usually see it (not your regular readers) is great exposure to a new audience that could net you another stream of traffic, increase in brand awareness, or even additional revenue.
Increase in Web Traffic
If people enjoy your blog post on another site, they will likely want to see what else you have to offer. That’s when they will click on your website link.
You should see an increase in traffic as you have more articles posted on sites that have followers who are interested in your services and products.
Backlinks for Authority
This benefit is a bit controversial.
Other people say that it depends on how good the sites are that have your website’s link on them. There’s even information that suggests Google will decrease your site’s ranking if your site’s link is on a low quality site.
Since no one knows exactly how Google works, it’s difficult to know how beneficial guest blogging is to website ranking. It’s added here because the majority of the search engine optimization community believes that it still has a positive effect.
Establishes Authority in Industry
Even if Google doesn’t see you as an authority, Internet users will likely see you that way, especially if they see your articles on many websites they visit. The more articles you have online, the more people will realize you are an expert.
Improve Brand Awareness
When you post articles on a blog as a guest, people will learn from you. When you include your byline, they will start to learn your brand too.
As those readers follow you on social media, they will start to feel closer to you through your brand. This brand awareness can lead to more sharing and higher conversion rates.
Increase Social Media Followers
Just like people will follow you to your site when you guest post, they will follow you to your social media sites. They will likely like your page, follow you, or add you to their circles.
This means your posts will show up on their feeds, and that will increase the chances they will visit your site more often and purchase from you.
When you post on someone’s blog, the owner usually asks you to come back to reply to commenters. It’s important that you do that.
These commenters want to connect with you, so take advantage of that. This is how you can start building relationships with customers or people who can help you grow your business.
Network with People in Your Industry
Guest blogging doesn’t always have to do with getting more customers, you can also benefit from other business owners.
As you guest post, you will start to meet people who may want to partner with you or help you grow your business in other ways. Welcome these invitations because they could open up new opportunities you may have never imagined.
Find New Guest Blogging Opportunities
When people see you are willing to guest blog and are able to contribute high quality articles, you will likely receive offers to write for other sites.
These people may be only looking for free content, but you still benefit from the guest blogging. Do a little research on the sites you decide to blog on before you accept the invitation.
You want to make sure you do get all of the benefits listed here because you use your valuable time on it.
Add to Your Portfolio
When you’re showcasing your brand, you can link to the articles you’ve published on other sites. The more you have, the more people will think you are worthy of their time and money.
As you can see, there are many benefits to guest blogging. Start looking for opportunities today.
Before you know it, you’ll have plenty of people looking for your articles to publish on their site and you’ll begin reaping all of the benefit of guest blogging.
What are some of the benefits you’ve seen from guest blogging? Speak your mind in the comments below!